Think you have enough Moxie?
Become a
Moxie Franchisee.
A proven luxury salon concept — full-service, membership-driven, and growing fast in premium markets from New Jersey to Nashville.
The Opportunity
Our support powers you.
Your ambition powers us.
Moxie is one of the fastest-growing luxury salon franchises in the country. Our unit economics, brand recognition, membership model and hospitality standards attract elite owner-operators in premium markets nationwide.
As a Moxie franchise owner, your team is provided with ongoing training to stay on top of the latest trends and keep your booking calendar full — with hands-on support at every stage of ownership.
Unique Service Model
A streamlined full-service menu — blowouts, cut, color, extensions, lashes, makeup, tanning — perfected to deliver superior results and fierce brand loyalty.
Proven Business Model
"Share the Hair" pools stylist talent across every guest, unlocking economy of scale and recurring revenue in the thriving hair care industry.
World-Class Training
Comprehensive training in brand standards, operations, technology and stylist craft — plus ongoing visits, coaching and performance support.
The Model
"Share the Hair."
A game-changer in the industry.
Instead of stylists guarding their own book, Moxie teams pool their talent for every guest. It fosters teamwork, elevates the client experience, and turns a salon visit into something guests want to repeat — again and again.
- Recurring membership income and client loyalty.
- Faster service. Better results. Happier guests.
- A retention magnet for the industry's best stylists.
Why Moxie
The benefits of a full-service salon.
Trends come and go — Moxie owners deliver all of them, all of the time. One destination, one team, every service a modern guest wants.
Recurring Membership Revenue
Client memberships lock in predictable monthly income and long-term loyalty — the foundation of every Moxie P&L.
"Share the Hair" Team Model
Stylists work together, not in silos. Guests get faster service, better results, and a team that stays.
Full-Service Menu
Goldwell color, unisex cuts, extensions, lashes, makeup and tanning — one destination, every trend, every season.
Minimal Owner Presence
Once trained, the model runs. Focus on client acquisition and expansion instead of day-to-day chair time.
"Get Moxified" Private Label
Higher-margin retail sits alongside the hottest national brands — a proven profit lever from day one.
Brand Guests Already Love
A 4.9★ guest-rated luxury reputation you inherit on opening day — not one you have to build from scratch.
Watch
Hear it from Moxie owners.
A closer look at the brand, the business model and what daily life is really like as a Moxie franchise owner.
Moxie · Video
Moxie Franchise Story
Moxie · Video
Inside a Moxie Salon
Franchisee Story
"Moxie gave me the playbook — I just had to bring the ambition."
Owners
Our Moxie owners love what they do.
We look for driven operators who care about hospitality, brand and team as much as they care about the P&L. In return, they inherit a proven playbook, a national brand and a support team invested in their success.
Ideal Owner
Multi-unit minded
Background
Hospitality or retail
Involvement
Owner-operator
Markets
Premium suburbs
Founders
The women behind the Moxie standard.
Meet the Moxie Owners
Built by women who live this industry.
Welcome. We built Moxie because we couldn't find the salon experience we wanted — luxurious, dependable, and run like the hospitality brands we love. Two decades in, we're still behind every guest chair, every training floor, and every new owner's first day open.
Co-Founder & CEO
Jamie Dunn
20+ years in luxury salon operations. Leads brand, franchise development and the guest experience playbook.
Co-Founder & President
Jennifer Dunn
Master stylist and educator. Oversees stylist training, the "Share the Hair" model and salon opening support.
"If you're thinking about ownership — reach out. We'd love to meet you."
Retail
A retail engine, not an afterthought.
Our "Get Moxified" private label sits alongside the hottest luxury national brands — Kérastase, Oribe, Olaplex, Redken and more — turning every checkout into an incremental revenue moment.
FAQ
Becoming a franchise owner.
The most common questions from prospective Moxie owners. Don't see yours? Ask us directly.
What is the total investment to open a Moxie Salon & Beauty Bar?+
Total initial investment typically ranges based on market, real estate and build-out, and is detailed in Item 7 of our Franchise Disclosure Document (FDD). We recommend candidates have access to meaningful liquid capital and financing to comfortably fund pre-opening, build-out and working capital.
How much liquid capital and net worth do I need?+
Most awarded candidates have substantial liquid capital available and strong overall net worth. Our franchise development team will walk you through specific financial qualifications on your introductory call.
Do I need salon or beauty industry experience?+
No. Many of our best owners come from outside the beauty industry — hospitality, finance, retail and multi-unit franchising. What matters most is leadership, a hospitality mindset and a passion for building a premium local brand. We provide full training and ongoing operational support.
Is this an owner-operator or semi-absentee model?+
Both paths work. Some owners run day-to-day, while others operate semi-absentee with a trained General Manager after opening. Our streamlined systems and 'Share the Hair' service model are designed to support either approach.
What training and support do you provide?+
Franchisees receive comprehensive pre-opening training covering operations, stylist development, marketing, membership sales and management. After opening you get ongoing field support, marketing programs, vendor relationships and access to our proven playbooks and manuals.
How do you help with site selection and build-out?+
We assist with market planning, site selection criteria, lease review guidance, prototype design and construction standards so your Moxie feels unmistakably on-brand from day one.
What are the ongoing fees?+
Ongoing royalty and brand fund contributions are outlined in the FDD. These fees fund national brand building, technology, training resources and continuous franchisee support.
How does the membership model drive revenue?+
Client memberships create predictable, recurring revenue and deepen loyalty — a key differentiator versus a traditional salon. Combined with our retail 'Get Moxified' program and premium service menu, memberships are core to long-term unit economics.
What territories are available?+
We're actively awarding premium suburban and lifestyle-center markets across the U.S. Single-unit and multi-unit development agreements are available in qualifying markets. Tell us your target city on the inquiry form and we'll confirm availability.
How long does the process take from inquiry to opening?+
From first call to grand opening typically takes several months, depending on site selection, lease negotiation, permitting and build-out timelines in your market. Our 5-step journey is designed to move at your pace with clear milestones.
The Journey
From first call to grand opening.
Introductory Call
A candid conversation about your goals, market and background.
Discovery & FDD Review
Deep dive into unit economics, real-estate criteria and the Franchise Disclosure Document.
Meet the Team
In-person visit at a flagship location with leadership, operations and training.
Award & Site Selection
Territory awarded. We help identify, negotiate and design your first Moxie.
Training & Grand Opening
Full brand, operations and stylist training. We show up on opening day.
Territory
We're coming to your area.
39+ locations open across 9+ states, with premium markets awarded quarterly. Stay tuned for more cities.
Aberdeen
NJ
Clifton
NJ
Denville
NJ
East Brunswick
NJ
Edgewater
NJ
Englewood
NJ
Fair Lawn
NJ
Garwood
NJ
Hoboken
NJ
Jersey City
NJ
Kinnelon
NJ
Livingston
NJ
Inquire
Start the conversation.
Tell us about you and the market you have in mind. A member of the franchise development team will personally respond within two business days.